resolution refers to the quality of the image on screen and in print. You will see this listed in places as dpi (dots
per inch) or ppi (pixels per inch). The ppi distinction is used in our site since your spot illustrations are created primarily
for digital application.
ppi specifies how many pixels (squares) of color exist in each square inch
to create the image. The higher the number, the better your image quality
(the more clear detail you can see).
Standard computer monitors display 72 or 96
pixels per inch = ppi (or dpi -
people tend to use them interchangeably although they are not technically
the same thing).
Even if your
image is 1200 ppi, you will never actually see quality
higher than your standard computer screen resolution will produce. When someone
emails you a picture and it fills your screen and then some, it's
because the resolution (amount of pixels per square inch that are
used to create the original image file) is higher than your
screen can display.
ppi Pixels per Inch
dpi Dots per Inch
Dots per inch is a
It refers to the number of dots traditional printing
presses would use in a one-inch-squared space to create an image.
Consider these examples
example 1 - 1"x1" at 96ppi
Stretching example 1 to a larger size
begins to lose image quality.
Pixels become more visible
and edges are less crisp.
| These images are from the same file
example 2 - 300 ppi
Example 1 was saved at 96 ppi (pixels per inch).
The image size on your screen is 96 x 96 pixels (aka: one inch of
screen space squared). On a computer screen, this is the best resolution
you can get.
2 was saved at 300 ppi. This is what 300 pixels by 300
pixels looks like on your screen.
final spot illustration files will be sent to you at 300 ppi resolution
so that, should you choose to print them, your image quality will still
be crisp and clean. Additional custom sizes are available for additional costs. See
custom orders for more information.
File Format Definition
for Joint Photographic Experts Group. (pronounced "jay-peg")
JPEG is a colour image compression technique. It can reduce files
to about 5% of their original file size. However, the more you compress
a jpeg the more detail is lost. Your
images are saved at the highest compression rate possible to give
you a good quality 8" high print.
Original Artwork Your spot illustrations are creating using vector graphic software
(in this case, Adobe Illustrator .ai files). Vectors create your illustrations
in fully-encased, scaleable shapes. Find
out more about custom sizes.
Custom size orders
do not include commercial usage rights, but you can purchase additional
commercial usage rights for a fee, which will be determined on a case
by case basis. See original artwork
purchasing and commercial usage