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about resolution

Image resolution refers to the quality of the image on screen and in print. You will see this listed in places as dpi (dots per inch) or ppi (pixels per inch). The ppi distinction is used in our site since your spot illustrations are created primarily for digital application.

ppi specifies how many pixels (squares) of color exist in each square inch to create the image. The higher the number, the better your image quality (the more clear detail you can see).

Standard computer monitors display 72 or 96 pixels per inch = ppi (or dpi - people tend to use them interchangeably although they are not technically the same thing).

Even if your image is 1200 ppi, you will never actually see quality higher than your standard computer screen resolution will produce. When someone emails you a picture and it fills your screen and then some, it's because the resolution (amount of pixels per square inch that are used to create the original image file) is higher than your screen can display.

ppi Pixels per Inch

dpi Dots per Inch
Dots per inch is a printing term.
It refers to the number of dots traditional printing presses would use in a one-inch-squared space to create an image.


Consider these examples

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example 1 - 1"x1" at 96ppi

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Stretching example 1 to a larger size
begins to lose image quality.
Pixels become more visible
and edges are less crisp.

These images are from the same file
What's the difference?

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example 2 - 300 ppi

Example 1 was saved at 96 ppi (pixels per inch). The image size on your screen is 96 x 96 pixels (aka: one inch of screen space squared). On a computer screen, this is the best resolution you can get.

 

Example 2 was saved at 300 ppi. This is what 300 pixels by 300 pixels looks like on your screen.

Your final spot illustration files will be sent to you at 300 ppi resolution so that, should you choose to print them, your image quality will still be crisp and clean. Additional custom sizes are available for additional costs. See custom orders for more information.

Image File Format Definition

jpeg or jpg

Jpeg stands for Joint Photographic Experts Group. (pronounced "jay-peg") JPEG is a colour image compression technique. It can reduce files to about 5% of their original file size. However, the more you compress a jpeg the more detail is lost. Your images are saved at the highest compression rate possible to give you a good quality 8" high print.

Original Artwork Your spot illustrations are creating using vector graphic software (in this case, Adobe Illustrator .ai files). Vectors create your illustrations in fully-encased, scaleable shapes. Find out more about custom sizes.

Custom size orders do not include commercial usage rights, but you can purchase additional commercial usage rights for a fee, which will be determined on a case by case basis. See original artwork purchasing and commercial usage rights.

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